Definition of Distribution Channels Marketing ( Marketing Distribution Channel ) – The availability of the product, ease of access and a way to reach customers greatly influence the demand for a product. Therefore, product distribution is a very important part or element in a marketing strategy. The distribution of products in marketing is usually called the Marketing Distribution Channel.
In its definition, a Distribution Channel is a path or route determined by a company to distribute its goods or services to customers. The path or route can be a direct interaction between the company and the customer or can also include several interconnected intermediaries such as wholesalers, distributors, retailers, and others. Therefore, distribution channels can also be referred to as a set of interdependent intermediaries who help a product or service be available to be consumed or used by its customers or consumers.